McKinsey DigitalShapers assessment center
Design Freeze
Final Pitch: Winning Team Award
Best Experience Designer Award certificates
As team ZEISS we created an e-commerce SaaS solution for opticians.
We researched the online/offline dynamic of users shopping online for a physical product.
Then iterated through different scenarios to solve those pain-points via an interconnected omni-channel experience.

I was one of the 30 young professionals and students selected from over 1,500+ international applicants for the McKinsey DigitalShapers Challenge in 2020.
Click on the arrows or
swipe to go through the deck

Winnig Pitch

over 50 K impressions
within the first two weeks
for our AR prototype on Instagram

created two filters and uploaded them to Instagram
to prove people are ready for AR try-on

AR Prototype

With his outstanding communication style, Georg was able lead the team successfully from the concept phase via different prototypes to the final web application. read full recommendation

Virginia Herbst
McKinsey & Company Senior Consultant

Design Process

Tools used: personas, user journeys, qualitative interviews, DIY user testing, Webflow, Keynote, Sketch, Adobe CC

Georg's precise and well articulated vision made him a key figure during the development process. [...] Georg's skills and attitude have been instrumental to the success of the project. read full recommendation

Eric Nehrbass
Head of Disruptive Digital Solutions at ZEISS Vision Care

1 min read
ZEISS Vision is a B2B company that sells lenses to opticians, the goal of this concept is to increase income by increasing sales of ZEISS lenses.

Our concept hinges on three facts we learnt during research:

1. Consumers trust their opticians on the choice of lenses
2. Consumers really care about frames/glasses & shop around online
3. Consumers try-on frames in real life for final selection & eye-measurement

Consumers are intrinsically interested in finding their perfect pair of frames.
This user-journey often has multiple pain-points and consumers spend time shopping around for a while because of these pains.

Once consumers find the desired frame, they will usually choose the brand of optical lens the optician recommends. Consumers don't care about lenses. Educating consumers on the benefits of high-quality lenses is possible but yields low conversion, as lens-choice is overridded by the optician's recommendation.

If ZEISS offers a product that solves consumer pain-points and guides consumers to ZEISS partners, then ZEISS lens-sales are increased as only ZEISS partner opticians recommend ZEISS lenses.

The SaaS platform offers a virtual room with a wider than in-store frames selection, search filters and a virtual try-on.
Friends can also suggest frames and try them on "your face" or swipe/tinder through many frames quickly.

The consumers learn about on social media like instagram via virtual try-on face-filters or in brick & mortar stores of ZEISS opticians.

Full Concept

Back to featured work

Get in touch