Hi, I am Georg

Grew up in Munich, studied at Weissensee School of Art and Design Berlin, and spent a winter at the Design Academy Eindhoven.

I still regularly return to Weissensee to teach MA and BA students about prototyping and Digital Product Design.

Designing for how humans interact with technology – especially solving complex problems where we can design for both bytes and atoms is my true passion.

In 2018 this passion drove me to found the IoT StartUp MonkeyBots with funding from the European Union.
Working for Ford since 2020, I am based in Cologne with frequent travels to Palo Alto and Dearborn for both of my two roles within Ford Model e:

Digital Design Lead for EU exclusive vehicle programs reporting directly to the HMI director where I lead projects such as the Electric Explorer.

My second role is Digital Design Lead on hardware / software interactions where I get to design for both atoms and pixels, reporting directly to the executive director of hardware/software & input/output.
None of this work is on the road yet but my approach roughly follows the process of my early Hybrid Interfaces Concept for the BMW Group.
When leading a multidisciplinary team, we will gather stakeholders around something non-abstract as soon as possible – I am a believer in fast and early prototypes and quick iterations.

Especially in-vehicle the position of the screen has an incredibly deep impact on the experience of the Digital Product, therefore, I really focus on prototypes shared with Interior Design.

The Last 3 Years

Became Code-Literate

I work closely with developers so I spent a summer learning to read and write code.

People & Pixels

As the first Digital Product Design Lead in the Ford EU Design Studio, I built a team and supervised a full HMI program for the Electric Explorer.
red dot award logo

Unveiled MonkeyBots

Finally revealed our small magic robots:
RedDot Best of the Best, BraunPrize, Mia Seeger

Ciriculum Vitae

Work Experience

10.2020 - now

Ford Model e, Cologne

First Digital Designer in EU Design Studio.
Supervised full program HMI Design work with a freelance team.
Supported process and hiring for the new Ford EU Experience Lab.
Got a weekend project into production: phone-vehicle interaction.
04.2019 - now

MonkeyBots.io, Berlin

Founder of award-winning IoT Start-Up
initial funding by the European Union
supported by DesignFarm Berlin Accelerator
10.2018 - 02.2019

BMW Group, Munich

Working on my Thesis: hybrid-interfaces.com
04.2018 - 09.2018

IXDS, Munich

Interning for innovation consulting & co-creation
Client: BMW Group
since 2016

Side Gigs

Industrial & UI Design services, 3D printing, CAD design for manufacturability, pricing & strategy consulting for fine artists


06.2020 - 09.2020

LeWagon Coding Camp, Berlin

Intensive full stack web development course.
09.2014 - 03.2019

weissensee School of Art and Design, Berlin

Bachelor of Arts, Product Design, 4-year minimum
Thesis: Hybrid-Interfaces
08.2017 - 02.2018

Design Academy Eindhoven, the Netherlands

Erasmus Exchange, Studio Level, Activity Department


presenting and articulating Design decisions
working under time pressure with multiple stakeholders
2D & 3D Prototyping using these Tools:
Sketch, Figma, InVision, Adobe CC, Webflow, Basic Web Dev, ProtoPie, Basic Arduino, Rhino, KeyShot, Basic C4D
Both quantitative and qualitative design research, sense making and systematizing of results


02.2020 - 06.2020

McKinsey Digital Shapers

Mentoring program with business design challenge
04.2019 - 12.2019

DesignFarm Berlin

Design in Tech Accelerator Scholarship for MonkeyBots
since 2018


online Scholarship for exceptional students


since 2022

weissensee School of Art and Design, Berlin

I am teaching a 2 ECTS, ca 55 hours, bock module "Prototyping digital Experiences" for product design BA and MA students


06.2020 - 09.2020


Head organizer of the project
3D printing & testing PPE with Charité Berlin Hospital
The story was picked up by the German taz newspaper