I built some high gloss click-dummies so we could test customer and optician acceptance.
Based on the click dummies we coded a functional prototype to test and iterate flows with real people.
Our Instagram Filter: >50K impressions
Using Spark AR we built a glasses try-on filter, where you can click through a few glasses directly on Instagram.
"Georg's precise and well articulated vision made him a key figure during the development process. [...] Georg's skills and attitude have been instrumental to the success of the project." Full recomendation on LinkedIn
Multiple mentors of McKinsey provided feedback while we were iterating through different business cases.
Due to covid we quickly got proficient with remote collaborating and Zoom discussions.
Online Award Ceremony
We won the McKinsey Digital Shapers challenge. Additionally, I was awarded "Best Experience Designer".
20 second read
ZEISS Vision is a B2B company that sells lenses to opticians, the goal of this concept is to increase ZEISS' income by increasing sales of ZEISS lenses.
Our concept hinges on three facts we learned during research:
1. Consumers trust their opticians in the choice of lenses 2. Consumers really care about frames & shop around 3. Consumers almost always try on frames in real life for final selection & eye-measurement
Consumers are interested in finding their perfect pair of frames and will take whatever lenses the opticians recommend. This user journey often has multiple pain points and consumers spend time shopping around for a while because of these pains. Once consumers find the desired frame, they will usually choose the brand of the optical lens the optician recommends. Consumers don't care about lenses. Educating consumers on the benefits of high-quality lenses is possible but yields low conversion, as lens choice is overridden by the optician's recommendation.
If ZEISS offers a product that solves consumer pain points and guides consumers predominantly to ZEISS partners, then ZEISS lens sales are increased as ZEISS partner opticians will only recommend ZEISS lenses.
The SaaS platform myEyewear.io offers a virtual room with a wider than in-store frame selection, search filters, and a virtual try-on. Friends can also suggest frames and try them on "your face" or swipe/tinder through many frames quickly.
Consumers learn about myEyewear.io on social media like Instagram via virtual try-on face-filters or get onboarded in brick & mortar stores of ZEISS opticians, where the opticians populate the consumer's digital try-on room with the frames they already like in-store.